Friday, February 28, 2014

Storytelling: The Indispensable Art of Entrepreneurism

Book Description:
  • File Size: 735 KB
  • Print Length: 135 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Twilight Times Books (October 31, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
The value of any new venture or sound new idea needs to be developed out of the nothingness of silence, ignorance and darkness. It ignites and illuminates the world only when the great storytelling entrepreneur lights the flame. “STORYTELLING: The Indispensable Art of the Entrepreneur” shows, with startling clarity and practical know-how, the process by which wealth and other things of exceptional value can emerge into the world literally out of nothing—nothing, that is, but the Art of Storytelling.

STORYTELLING takes you on a journey which reveals how the development, progressive modification and adaptation of your story is the golden thread and foundational core management practice which ties together all the others: building, focusing and motivating your management team, navigating through troubled times or excessive growth, maintaining positive momentum with investors and Boards of Directors and positioning the venture for a potential exit.

Award-winning author and entrepreneur, Rudy Mazzocchi, exposes his greatest secret of success and provides an enormous amount of “experienced-based” illustrations and nuts-and-bolts practical advice. He reveals how to create and evolve the story of your new venture in a way that energizes and breathes life into what may have started out as just an idea.

Everyone can benefit greatly from reading this book—whether or not you envision yourself as an entrepreneur. STORYTELLING: The Indispensable Art of the Entrepreneur applies universally to ventures of all types and is an essential element in the fulfillment of any dream—dreams which depend upon capturing the interest and sustaining the highly-motivated commitment of others.

~My Impressions~ 
As soon as I saw this book I knew I wanted to read it. I have a daughter who wants to write and publish her own line of children's books and we greatly needed some reasonable advise and this book is chalked full of very helpful advise that is realistic and understandable to those just getting started.  

Rudy has a great sense of humor through the whole book which made me feel I was talking to someone as opposed to reading about it. I really enjoyed all the "nuggets" that he provides throughout the book to really tie everything together and give the condensed version in a different way. The whole book is an interesting read that provides helpful insight for anyone that is looking to tell their story and get published. Think of it as having your own go to guy/mentor at your fingertips. I highly recommend this book  to the entrepreneur, and those seeking a deeper understanding of what goes into getting your business up and running.

~Fabulous Links~
Visit his website at
My Amazon Review

Connect & Socialize with Rudy! TWITTER | FACEBOOK | GOODREADS 

~About the Author~
Rudy Mazzocchi is best known as a medical device and biotechnology entrepreneur, inventor, and angel investor, with a history of starting new technology ventures throughout the U.S. and Europe. He’s been privileged to have the opportunity to see the newest innovations in healthcare and work with some of the most brilliant researchers, scientists and physicians in the industry.
Authoring more than 50 patents, he has helped pioneer new companies involved in cardiology, oncology, orthopedics, neurosurgery and even embryonic stem-cell development. Through these efforts, he has become the recipient of many technology and business awards, including the Ernst & Young Entrepreneur of the Year Award in Healthcare (2004), Businessman of the Year Award (2005), and Global Entrepreneur of the Year Award (2013).

Combining these experiences and opportunities, with thousands of hours of travel and long evenings in hotel rooms, he found the initiative to start writing a collection of award-winning business/medical thrillers based on true events, known as The EQUITY Series. STORYTELLING was his debut non-fiction business book released in November 2013.

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